Toronto Subscription Cocktail Kit
LANDING PAGE + BRAND MATERIALS + CUSTOM ILLUSTRATION
Toronto Subscription Cocktail Kit
LANDING PAGE + BRAND MATERIALS + CUSTOM ILLUSTRATION
Brand personality: feminine, sophisticated, and sociable.
As a design exercise, the objective of this project was to design five icons and a pattern for a Toronto based subscription cocktail kit service.
While the brand had a consistent aesthetic across their website and social media, there was a missed opportunity because they did not have a clear brand mission, vision, and value statement, which was one of the major challenges during the design process.
My focus was to maintain their existing brand aesthetics while differentiating their product lines, so the brand could keep moving forward with their current business goal without going through a rebranding process. As a result, the iconography consists of custom hand-drawn line art in both black and white, which is more flexible and can be used to pair with different colours in the packaging.
Services
Custom Illustration
Brand Materials
Landing Page
Pattern Design
Digital Assets
Let me help you design an effective landing page that converts and leaves your customers with a lasting impression.
Start building trust and engagement with your clients more efficiently with brand materials that have a consistent brand aesthetics.
Ready to reach for the stars?
It’s never easy to invest in your vision while you are pursuing your dream, but you never know what will happen until you make the jump.